Fill in a short form about your business and get ready-to-paste structured data (JSON-LD) for your website: a LocalBusiness block that describes who you are, where you are and when you're open, plus an optional FAQPage block for the questions you already answer on your site.
What structured data does, in plain EnglishIt’s a small piece of code, invisible to visitors, that restates your business details in a format machines can read without guessing. It helps search engines understand your page. It does not, on its own, change your rankings or make any AI tool recommend you.
Structured data makes your details easier for machines to read. It doesn’t tell you whether AI is actually recommending you when customers ask. Our free check asks AI the kinds of questions your customers ask in your city and shows your score and grade, all four dimension scores, mentions across 8 questions, the most-mentioned competitor, cited sources.
Choose the most specific match, for example Dentist, Plumber, HVAC business or Restaurant. If you offer more than one kind of service, you can choose up to three.
Business name, street address, city, state, ZIP code, phone number and website URL. Use exactly the same name, address and phone number that appear on your website and your Google Business Profile.
Choose the days and times you're open. If you're open 24 hours or by appointment only, say so in the form.
Price range, a logo or photo URL, your service area, and links to your profiles on other sites (for example your Google Business Profile or Yelp page).
Enter the questions and answers that are already visible on the page where you'll paste the code. Don't add questions that aren't on the page.
You'll get two separate code blocks: one for LocalBusiness and one for FAQs. Each has its own Copy button. Paste them on your site using the steps for your website builder below.
Run the checks in How to test your code before you move on.
Tip: the code should match what visitors see. If your hours or phone number change, update both the page and the code.
The code you copy already includes the <script type="application/ld+json"> tags, so paste it exactly as it is. Don’t edit it in a word processor first, because “smart quotes” can break the code.
Wix accepts structured data in JSON-LD format only. Each markup must be under 7,000 characters, and you can add up to five per page. Our generator shows the character count for each block.
Before you start: if you’ve already added your business name and location in Wix, Wix may have created LocalBusiness markup for your homepage automatically. If so, either keep Wix’s version and paste only the FAQ block, or exclude the preset and use ours. Don’t run both, because two different LocalBusiness descriptions of the same business can confuse search engines.
Wix’s guides: Adding structured data markup to your site’s pages (opens in a new tab) and Troubleshooting your structured data markup (opens in a new tab).
Code injection is available on the Core, Plus, Advanced and some legacy plans. It isn’t available on the Personal plan.
<head>.Put the FAQ block on the single page where those questions appear, not site-wide. Code injection doesn’t appear on Index landing pages, so use the individual page instead.
Squarespace’s guide: Customize parts of your site with code injection (opens in a new tab).
<script> tags saved by roles without full HTML permission, such as Contributors./html and press Enter.The block doesn’t show anything to visitors. If you’d rather add LocalBusiness to every page, you can use a header-code or code-snippet plugin to place the LocalBusiness block in your site-wide header, and keep the FAQ block on its own page.
WordPress.com: the free plan strips <script> tags. You’ll need a paid plan with hosting features activated (installing one plugin activates them). Then use the same Custom HTML block steps.
WordPress guides: Custom HTML block (WordPress.org) (opens in a new tab) and Custom HTML block (WordPress.com) (opens in a new tab).
Look for a setting called “header code”, “code injection”, “custom code” or “structured data”, and paste the code there. If your builder only lets you add code inside the page body, that works too. Search engines can read JSON-LD anywhere on the page.
Test in two places. It takes about two minutes.
Open the Rich Results Test (opens in a new tab). Paste your page URL after publishing, or use the Code tab to paste the code before publishing. Click Test. You want Local business detected with no errors. Warnings about missing recommended fields are fine to fix later.
Google stopped showing FAQ rich results in 2026, so its Rich Results Test no longer checks FAQ markup. Paste the FAQ code, or your page URL, into the Schema Markup Validator (opens in a new tab) and confirm it shows 0 errors.
After the test passes, Google still needs to recrawl the page. You can request this with the URL Inspection tool in Google Search Console if you use it.
Not directly, and no one can promise it will. Structured data helps Google understand your business details, and Google may use it in how it displays your information. Rankings still depend on your content, your reputation and many other factors. Think of schema as housekeeping: worth doing correctly, not a shortcut.
We can't promise that, and nobody else can either. Google says there are no extra technical requirements or special optimizations needed to appear in its AI features beyond normal SEO best practices. Clear, consistent business information on your site is still a good foundation. To see whether AI currently mentions your business, run a free AI visibility check.
It's optional. Google stopped showing FAQ rich results in May 2026, so FAQ markup won't add a dropdown to your Google listing. FAQPage is still a valid schema.org type, and Google says unused structured data doesn't cause problems. Add it only if the same questions and answers are visible on the page. If you skip it, just use the LocalBusiness block.
Choose the most specific type that describes what you do, for example Dentist rather than MedicalBusiness, or Plumber rather than HomeAndConstructionBusiness. If no specific type fits, LocalBusiness is fine. If you genuinely offer several services, such as plumbing and HVAC, you can select more than one.
Google requires an address for LocalBusiness markup, but you don't have to publish your street address. Enter your city, state, ZIP code and country, and use the Service area field for the places you serve. Make sure this matches how your business appears on your website and your Google Business Profile.
Create one LocalBusiness block per location, using that location's own name, address, phone number and hours. Place each block on that location's page. Don't combine several locations in one block.
No. Google's guidelines say a business can't use rating markup to describe itself, so the generator doesn't include rating fields. The best way to show your reviews is to keep collecting them on your Google Business Profile and other review sites.
No. The generator runs entirely in your browser. Nothing you type is sent to our servers or stored.
Free check · 8 questions · about a minute · no account needed.