BrightLocal and Local Falcon are two of the best-known local SEO tools, and both now track how your business shows up in AI search. Here's how their plans compare for a single-location business, plus a one-time option if you only need a snapshot.
BrightLocal's Track plan is $41/month for one location and includes its Local AI Visibility Tracker, with a 14-day free trial. Local Falcon starts at $24.99/month on a credit-based plan that covers map rank tracking and AI visibility tracking, with 100 free credits at sign-up. Cognitive Authority is a one-time report for $69 + applicable sales tax.
| Option | Price | How you pay | Ongoing tracking | Free option | Good fit if |
|---|---|---|---|---|---|
| Cognitive AuthorityFull AI visibility reportOur report | $69 + applicable sales taxOne-time | One-time paymentPrivate web report right after checkout, with PDF | No · one-time snapshot | Free check, no account | You want one AI visibility snapshot and a plan before committing to a tool |
| BrightLocalTrack, single location | $41/mo$31/mo billed annually · Manage $54/mo · Grow $65/mo | Monthly or annual subscriptionLocal SEO software: audits, rank tracking, Local AI Visibility Tracker | Yes · monthly plan | 14-day free trial, no credit card | You want an all-in-one local SEO suite with AI tracking included |
| Local FalconStarter (7,500 credits/mo) | $24.99/moBasic $49.99 · Pro $99.99 · Premium $199.99 | Monthly or annual credit packageSoftware: geo-grid map rank scans and AI visibility tracking | Yes · monthly plan | 100 free credits at sign-up, no credit card | You want detailed map-rank grids and pay-for-what-you-scan pricing |
Prices verified on from each vendor's public pricing page, in US dollars, before tax. BrightLocal prices are for one location; Local Falcon credits on monthly packages expire at the end of each month (annual-plan credits at the end of each year). Plans change; check the vendor's site before you buy. Sources: BrightLocal · Local Falcon.
Free check: score and grade, all four dimension scores, mentions across 8 questions, the most-mentioned competitor, cited sources.
Both are monthly local SEO tools, not one-off reports. BrightLocal is a broader suite: local SEO audits, local rank tracking, listings and reputation tools on higher plans, and a Local AI Visibility Tracker on every plan from Track up. Local Falcon is known for geo-grid map rank scans, which show how you rank from many points across your area. It has added AI visibility tracking, and you pay in credits.
For one location, BrightLocal has three plans:
There's a 14-day free trial, and no credit card is required. Prices go up with the number of locations.
Local Falcon sells monthly credit packages: Starter is $24.99, Basic $49.99, Pro $99.99 and Premium $199.99. Annual billing is available, for example Starter at $299.88 a year. Credits are used for scans. For example, each point on a map grid uses one credit, and a Falcon AI analysis of a scan uses 25 credits. Credits on monthly packages expire at the end of each month, and credits on annual plans at the end of each year. Along with map rank tracking, Local Falcon offers AI visibility tracking with brand mention and source tracking. You get 100 free credits when you sign up, with no credit card needed.
If what you really want to know is "does AI recommend my business, and who does it name instead?", you may not need a monthly tool yet. Cognitive Authority's report is a one-time $69 + applicable sales tax. It covers up to 16 customer-style questions for your city and category, with a competitor comparison, a 90-day action plan and every AI answer word for word. It doesn't do rank tracking, listings or reviews. For those, BrightLocal or Local Falcon is the right kind of tool.
You want a one-time AI visibility snapshot and an action plan before deciding whether you need ongoing software.
See a sample report →You want one subscription that covers local SEO audits and rank tracking, with listings and reviews on higher plans, plus AI visibility tracking.
You care most about where you rank across your service area on the map, and you like paying for the scans you actually run.
At list price on Oct 21, 2026, Local Falcon's Starter package is $24.99/month and BrightLocal's Track plan is $41/month ($31/month billed annually). They're priced differently, though. Local Falcon uses credits, which run out faster with bigger grids and more frequent scans, while BrightLocal is a flat plan per location. Estimate your usage before comparing.
Yes. BrightLocal includes a Local AI Visibility Tracker starting on its Track plan, and Local Falcon offers AI visibility tracking alongside its map rank scans. Check each vendor's site for exactly what's tracked on each plan.
BrightLocal offers a 14-day free trial with no credit card. Local Falcon gives you 100 free credits when you create an account, with no credit card needed. Cognitive Authority's free check needs no account at all and shows your score and grade, all four dimension scores, mentions across 8 questions, the most-mentioned competitor, cited sources.
The report uses Google Gemini with live web search, asking the kinds of questions local customers ask about your type of business in your city.
Not always. A local SEO tool helps you manage rankings, listings and reviews over time. An AI visibility report shows how AI currently describes and recommends you, and what to fix. Many owners start with a free check and add tools once they know where the gaps are.
Start with a free AI visibility check. It takes about a minute, with no account.