Otterly.ai is a well-known tool for tracking how brands show up in AI search. If you're a local business owner comparing options, here's how it stacks up against other monthly trackers and a one-time report on price, how you pay and who each one suits.
Otterly.ai starts at $29/month for 15 tracked prompts. HubSpot AEO ($50/month), Semrush's AI Visibility Toolkit ($99/month) and BrightLocal's Track plan ($41/month) are other monthly options. Cognitive Authority is a one-time report for $69 + applicable sales tax, with a free check first.
| Option | Price | How you pay | Ongoing tracking | Free option | Good fit if |
|---|---|---|---|---|---|
| Cognitive AuthorityFull AI visibility reportOur report | $69 + applicable sales taxOne-time | One-time paymentPrivate web report right after checkout, with PDF | No · one-time snapshot | Free check, no account | You want a local snapshot and a plan, without a subscription |
| Otterly.aiLite (15 prompts) | $29/moStandard $189/mo · Premium $489/mo | Monthly subscription (15% off annually)Software dashboard, daily tracking | Yes · monthly plan | Free trial | You want low-cost daily tracking of a small prompt list |
| HubSpot AEOStandalone | $50/mo | Monthly subscription; also in Marketing Hub Pro/EnterpriseSoftware dashboard | Yes · monthly plan | Free trial; free one-time AI Search Grader | You already use HubSpot or want monitoring with recommendations |
| Semrush AI Visibility Toolkit25 prompts | $99/mo | Monthly subscriptionSoftware dashboard | Yes · monthly plan | No trial; free checker 3×/day | You already work in Semrush and want AI data alongside SEO data |
| BrightLocalTrack, single location | $41/mo$31/mo billed annually | Monthly subscriptionLocal SEO software with Local AI Visibility Tracker | Yes · monthly plan | 14-day free trial, no card | You want AI tracking inside a local SEO suite |
Prices verified on from each vendor's public pricing page, in US dollars, before tax, at monthly billing unless noted. Plans change; check the vendor's site before you buy. Sources: Otterly.ai · HubSpot AEO · Semrush AI Visibility Toolkit · BrightLocal.
Free check: score and grade, all four dimension scores, mentions across 8 questions, the most-mentioned competitor, cited sources.
Otterly.ai tracks a list of search prompts every day and reports brand visibility, sentiment and the sources cited. All plans include unlimited team members. Lite is $29/month for 15 prompts, Standard is $189/month for 100 prompts, and Premium is $489/month for 400 prompts. Enterprise pricing is custom. There's a free trial, and annual billing is 15% off. It's a strong fit for marketers who want inexpensive, frequent tracking.
Usually it's not about the tool. It's about the job. A single-location business often doesn't have a marketer to pick prompts and read a dashboard every week. Some owners want everything in a tool they already pay for. Others just want a one-off answer and a list of fixes.
HubSpot AEO tracks your visibility for specific prompts, compares you with competitors and gives prioritized recommendations. It's $50/month on its own, with no HubSpot subscription required, or included in Marketing Hub Professional and Enterprise. HubSpot also offers a free, one-time AI Search Grader if you want a first look.
Semrush's AI Visibility Toolkit is $99/month. It includes one project, brand performance analysis for one domain and 25 prompts for prompt tracking. There's no free trial, but Semrush's free AI Visibility Checker can be used three times a day without an account. It makes the most sense if you, or your agency, already work in Semrush.
BrightLocal's Track plan for one location is $41/month, or $31/month billed annually. It includes the Local AI Visibility Tracker, along with local SEO audits and local rank tracking for up to 100 keywords. It suits owners who want AI tracking in the same place as their local SEO. There's a 14-day free trial, and no credit card is needed.
Cognitive Authority isn't a tracker. It's a one-time report built for local businesses. Start with the free check, which takes about a minute, needs no account and shows your score and grade, all four dimension scores, mentions across 8 questions, the most-mentioned competitor, cited sources. If you want the full picture, the report is $69 + applicable sales tax, paid once. It covers up to 16 customer-style questions for your city and category, scored on four dimensions, with a competitor comparison, a 90-day action plan and every AI answer word for word.
You want to know where you stand locally and what to fix first, and you'd rather pay once than subscribe.
See a sample report →You want affordable daily tracking for a small set of prompts, and you'll check the results regularly.
You already use HubSpot, or you want monitoring that includes prioritized recommendations.
You or your agency already use Semrush and want AI visibility in the same workspace.
You manage listings and local rankings and want AI tracking in the same local SEO tool.
As of Oct 21, 2026, Otterly.ai's Lite plan is $29/month for 15 prompts, Standard is $189/month for 100 prompts, and Premium is $489/month for 400 prompts, with 15% off for annual billing. Enterprise pricing is custom. Check Otterly's pricing page for current details.
Start with a free check. HubSpot, Semrush and Ahrefs offer free brand-level checkers, and our free check is built around your city and business category. It shows your score and grade, all four dimension scores, mentions across 8 questions, the most-mentioned competitor, cited sources. If you need more, compare a one-time report with a monthly plan based on how often you'll actually look at the results.
Not necessarily. Prompt tracking is useful when you're testing changes over time. For one location, a single detailed snapshot is often enough to show what to fix first. You can add tracking later if you want to measure progress.
Our free check and full report use Google Gemini with live web search, asking the kinds of questions local customers ask about your type of business in your city.
Yes. Some businesses use a one-time report to set a baseline and build an action plan, then use a tracking tool to watch the questions that matter most.
See whether AI mentions your business in about a minute, free.